Again about them beloved: the complex world of stakeholders

Stakeholder analysis is one of the most important areas of work for business analysts. Without a clear understanding of who we are doing everything for, what they expect to receive and how they will use it, it is pointless to continue the project.

We have already learned how to find stakeholders, describe them, classify and even work with their resistances. But a new concept of “Person” has appeared, which again confuses everyone: who are persons, why were they needed, and how do they differ from stakeholders?

When we start writing requirements for a solution, another new entity appears - “End Users”. And again, many questions arise: who are they, how are they related to each other, and what benefit do they bring in the process of developing a solution?

The speaker will share the results of many years of research in this area. He will talk about his own framework, which clearly describes the structure of the complex relationships of these three key concepts. Shows how to apply this framework in projects conducted for global global companies.